Visit the Nookery, or set up a meeting with a member of our team, to find out how we can help you realise better performance through better partnerships.
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Meet the Team
Our team are industry leaders in marketing partnerships, we help industry-leading brands efficiently grow and refine their marketing partnerships.
Hassan Zareh-Ourang
Day One 2.00-2.30pm, Rakuten Stage
Helen Southgate and Lisa Power
Why Outcomes-based marketing will be the Channel of Choice
The unique selling point of the affiliate channel is that it is a model that pays out on performance only. As traditional affiliate marketing becomes part of the wider partnership ecosystem and we see the blurred lines between traditionally brand-led channels such as influencer and mass media, what does this mean for the original outcomes-based channel of choice? And how can this shift benefit all industry stakeholders? In this session, Helen and Lisa will explore and discuss how outcomes-based marketing is securing higher marketing budgets and why it will be the go-to channel for all brands in the future. They will refer to current case studies and successes from APs 170+ global client base.